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Product Management
Product management has quickly become one of the hottest, fastest-growing jobs in the economy. Its multidisciplinary responsibilities make it attractive to some of the most ambitious and creative problem solvers across industries, but the path to landing the prestigious role is often misunderstood. Our curriculum teaches you how to apply what you’ve learned in order to solve real-world data projects.
Part-Time Product Management
Adopt a product mindset
Description:
Product management is built on key principles. To be successful in any product role, you need to understand the product mindset and most importantly, adopt one.What You Will Learn:
- Product roles
- Product mindset
- Whole product concept
- Business and product goals
Solve customer problems
Description:
Successful products solve meaningful problems for customers. Before you can think about what to build or how to build it, you must uncover who you’re doing it for and why it’s worth doing in the first place.What You Will Learn:
- Customer segmentation
- Proto-personas and personas
- Business Model Canvas
- Value Proposition Canvas
Influence without authority
Description:
Product managers often have to lead multiple teams without direct authority. It’s essential that you master the art of persuasion and rally others to share in your product vision.What You Will Learn:
- Product stakeholders
- Communication strategies
- Cross-functional facilitation
Work the Agile way
Description:
Agile methodologies are the gold standard for technology products. You need to understand what the most common agile methodologies are and know how to apply them.What You Will Learn:
- Agile manifesto
- Agile vs. waterfall
- Scrum and Kanban
- Agile processes
Prioritize like a pro
Description:
One of the most important, yet hardest, aspects of product management is prioritization. There will always be more ideas than resources, and it’s your job as a product manager to prioritize the right work for the right reasons.What You Will Learn:
- Prioritization overview
- Prioritization methods: ICE scoring, weighted scoring, Kano Model
- Evaluating methods
Build roadmaps and backlogs
Description:
Roadmaps and backlogs are two of the most important ways to organize and communicate your work. Together, they prepare you to define where a product is going and how it’s going to get there.What You Will Learn:
- Product vision statements
- Themes, epics, and user stories
- Work types (ex: tech debt)
- Outcomes vs. outputs
- Strategic planning and comms.
- Workflow management
Plan and execute sprints
Description:
Sprints are where the work gets done. Set yourself apart as a product manager who understands how sprints are managed and has real-world experience doing it — from facilitating planning sessions to running retrospectives.What You Will Learn:
- Product owner role
- Sprint planning and execution
- Unexpected or unplanned work
Assess and improve product health
Description:
If you can’t measure it, you can’t manage it. The best product managers define metrics that matter to the business and make data-driven decisions using industry tools and techniques.What You Will Learn:
- OKRs and KPIs
- The product life cycle
- Qualitative vs. quantitative data
- Funnel and cohort analysis
- Optimization strategies
- Product analytics tools
Test and iterate to win
Description:
Seemingly small decisions can be the difference between a good and a great product. Experimentation empowers you to make decisions with confidence, not guesswork.What You Will Learn:
- Forming testable hypotheses
- A/B testing
Bring your vision to life
Description:
Bring your vision to life with wireframes and prototypes. If you can show a concept to potential customers before you invest in building it, you’ll reduce risk and maximize speed of innovation.What You Will Learn:
- Wireframes
- Rapid prototyping
- Design sprints
Manage data with SQL
Description:
SQL is one of the most sought after skills by employers. Knowing how to retrieve data directly from a database will save you and your engineers valuable time — especially at startups, where everyone wears multiple “hats.”What You Will Learn:
- Relational databases
- Data structures
- Writing SQL queries
- SQL vs NoSQL
Turn data into insights
Description:
Data has the power to persuade. While databases help you amass the data you need, visualization tools like Tableau equip you to craft and share compelling product narratives.What You Will Learn:
- Voice of the customer
- Insights mining techniques
- Data sources and cleaning
- Worksheets and dashboards
- Visualization types
- Storytelling techniques